What is SEO?
SEO stands for Search Engine Optimisation, and is the concept of enhancing the visibility and show rate of your website during an organic search online, rather than having to pay to appear on the first page of search results or at the top of the page.
How does it work?
SEO considers the various major search engines in play, such as Google, Bing, Yahoo, AltaVista, MSN and Ask, how they operate, how people navigate them, the most popular search terms for the products and services your company offer and which search engine your target audience are most likely to use.
Search engine optimisers may require you to edit your content, images, layout, keywords, and landing pages, in order to maximise the outcome of your site in a search result. However, there are rules and guidelines that your site must adhere to, or it runs the risk of being criticised, temporarily disapproved and even blocked from the search engine altogether.
Rules and restrictions:
There are many rules and regulation to follow when promoting yourself online, with some being specific to each search engine and some being mutually recognised. A few examples of why a website may be penalised, are:
- A website being particularly aggressive in its techniques of gaining high rankings,
- Violating or manipulates the rules set out by that search engine,
- Falsely advertising content that is not actually provided on that site in order to gain views,
- Focussing on the system of the search engine as opposed to the customer they should be targeting.
This kind of SEO advertising is commonly known as Black Hat SEO and is exactly the sort of thing that will get your site disbanded.
Even if you want to remain in charge of your own internet marketing strategies, one of the most important actions you can take, not only to ensure you avoid Black Hat advertising but also that you are genuinely optimising your site for both your customers’ and your sake, is becoming trained in the area of SEO yourself. For information on SEO training onsite and how it can benefit you, why not speak to SEO specialists and the SEO Training Company today?