When using PPC if you are looking to reach potential customers effectively it is highly important that you create ads that are attractive, relevant and empowering.
Tips that you should always take into consideration:
- Highlight what makes your business unique to customers, showcasing special offers and services that are unique to your company.
- Encourage customers to take action. You can do this by using terms such as; purchase, call today, order, browse, sign up or get a quote
- Include at least one keyword in each text ad to ensure that they are relevant to users that they are shown to
- Match adverts to the landing pages so that if anyone visits they see exactly what they expect to see
- Experiment using multiple ads for each of your ad groups to see which performs the best
Obviously, there’s a lot more to PPC than writing an effective text ad – but this should provide you with a little bit of help. If you would rather leave the setting up and managing of your PPC campaigns to the professionals, there’s a PPC agency in Manchester that could help you. SEO Agency Manchester offer a range of digital marketing services at affordable prices and for more information you can visit their website: www.seoagencymanchester.co.uk