Getting ahead online can be difficult when you’re new to it.
Search Engine Optimisation (SEO) opens an array of online tools and tricks you can use to increase your exposure and maximize brand awareness. Following SEO guidelines can improve your search engine results massively, meaning you have utilised the tools of the web instead of falsely gaining traffic and exposure. Organically growing your awareness online is much better for your business and also means you don’t have to worry about your site being penalised by Google.
Find out what you’re doing wrong
There are quite a few things to get to grips with when you start SEO, and there are some things that you could be doing wrong which may be detrimental for your site rather than helpful. Listed below are a couple of areas where you can improve and make sure your website doesn’t suffer:
Choosing keywords for your website can be difficult. There are a number of keyword search tools which can help you pick the best keywords. Google Adwords Keyword Tool is probably one of the most popular choices and is easy to use. Using keywords that are relevant to the content on the page you want to rank and your brand is the most important part of choosing your keywords.
Sometimes it can seem easy to take content from one page and duplicate some of it on another when referring to similar topics. The truth is, duplicating content can confuse search engines as they won’t know which pages to include in search results for certain keywords. Confusing search engines can negatively affect your search result rankings, and nobody wants that. For best results make sure you create fresh content for each page.
Need help with SEO?
If you’re a beginner and need to get the best out of your site and fast, a website marketing company in London called SEO Wizzards can help. They provide SEO services, responsive web design and PPC Management.