If you want to create strong search engine rankings and a great customer experience for your international business, you should be aware that it requires far more that simply duplicating your website for each country. When implementing SEO to boost organic rankings, you need to pay attention to the right techniques and trends which will help your website come out on top. Therefore it matters to keep informed and up-to-date!
Here are 3 things that international website owners need to know:
- Do not have separate versions of your site for each language. For example – some companies have US, UK, EU and AU versions of the same website, all in English. Yet unless they all have completely different content, search engines will likely see them all as the same, often resulting in duplicate content penalties.
- Make it easy for Google to serve the right content in each country. Search suffixes like .es, .fe or .de are primary indicators for where in the world a site should rank. If you are planning on a website having international presence .com should be used.
- Have the right CMS. Having the current content management system in place can make expanding a website internationally easier.
Don’t be afraid to ask for professional help
If you don’t know much about SEO and are in a position where you would like your SEO to be implemented and take off as soon as possible, you are much better opting for search engine optimisation service. Professionals such as DML can help you. They are a leading SEO agency in Lancashire and with their help, your website could reach number one search engine positions across the globe. For more information on this company and their services visit their website: www.digitalmarketingmechanics.co.uk